Herzig Eye Institute

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Why “convenience” is too light a word

by Cherry Tabb | 1 Comment »

If you haven’t had vision correction surgery, you probably think most patients are motivated by convenience: that they’re simply tired of dealing with the hassles of contact lenses and glasses.  But you’d only be seeing part of the picture.

Convenience is certainly a big factor, and it’s certainly something most patients rave about, but when it comes to what actually motivates people to move from thinking about vision correction to scheduling a surgery, convenience simply isn’t the primary motivation.

I know this because it’s my habit to ask new patients how and why they made the decision to have vision correction surgery; how long they took to finally decide and what the final factors were that moved them to come in for a consultation.

For most, it has to do with confidence – in the most important and basic sense of the word. In fact, I’ll never forget this one lady’s answer to my question.  Her answer rather dramatically illustrates this point, but the underlying emotions are common to most patients.

First you have to understand that with her uncorrected vision, this lady couldn’t see the big E on an eye chart.  And so she was on vacation in the Bahamas with 2 young kids and when she was on the beach with them and playing in the water, she ended up getting sand in her contacts.  Of course, she had to pull her contacts out right away and as a result she could no longer see her kids!

I’m a mother and my heart stopped a beat when she said that to me.  I’m sure any parent can empathize.  But the thing is, although in a less dramatic manner, most us have had similar moments – times when the hassle of glasses and contact lenses becomes more than a hassle or a distraction.  Times when you really feel unsafe because of it.

So for many of our patients, that really is both one of the big emotional benefits of, and primary motivations for having, vision correction surgery.  It’s not just the convenience of being free of a burden or hassle that you hate; it’s also feeling more confident and safe, knowing that you’re no longer dependent on what can be some often-unreliable aids in order to see well and negotiate the world around you, knowing that you’re not going to be caught off guard.

If you’re considering or even just curious about vision correction surgey and you’ve had – or would prefer not to have – an experience like that, I personally invite you to come in to Herzig Eye Institute for a complimentary consultation. You’ll get a complete eye-mapping and measurement, you’ll get to meet with the surgeon to discuss your situation and your recommended procedure, and you’ll leave knowing everything you need to in order to make the best decision possible.

Also, even though we’re located in beautiful downtown Toronto, we are well equipped to conduct a remote assessment and facilitate decisionmaking and surgery.  In fact, Since both the Institute and Dr. Herzig enjoy an international reputation, we’re actually quite accustomed to this process and have treated folks from all over Canada, the US and 20 different countries.

And the assessment, in all it’s forms, is entirely complimentary.  We feel compelled to provide prospective patients with the right information and to absorb the cost of doing it so everyone potential candidate knows they have access to that information without any strings being attached to it.

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Tags: All-conditions vision, lasik, Patient stories, Vision Correction Surgery
Categorized under: All-conditions vision | Patient stories and testimonials | Why people decide to have vision correction surgery |